Take a look at their most recent quarterly filing...
http://investor.activision.com/secfiling.cfm?filingID=1104659-08-50976
There are a couple of numbers of interest to look at...the Operating Income and income attributed to the PC platform, respectively 79,170 and 31,906 (in thousands).
Divide both of these numbers by 12...and that's taking the most optimistic subscription cost and it breaks down to 6.59mln subscriptions if you use the operating number and 2.65mln subscriptions if you look at the PC number. I would be more inclined to use the latter since that's a more clear categorization of income.
Meeting it somewhat in the middle and picking 13.5 as the subscription cost, it drives it down to 5.8mln and ~2.4mln.
Contrast that to this little press release...
http://www.blizzard.com/us/press/080122.html
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